The story of a little metal box that got bigger
HAIRGUM has always been focused on innovation and difference, which is why it started out with a very strong concept: a professional hair wax sold in an old-school shoe-polish can. Deeply ingrained in the American Way of Life of the 60s and determined to leave a trace in the history of haircare, the brand has broken all the codes and imprinted its strong vintage personality – unique on the market – on all its products.
Ambitious and determined to become the leading provider for haircare professionals, HAIRGUM has used all its expertise and audacity to invest in the development of a complete range of professional haircare products. Ever since its debut at the Mondial Coiffure Beauté in 1992 and Cosmoprof in 1995, the brand has managed to impose its style. Its strength? Premium-quality styling products with innovative textures and competitive prices. HAIRGUM is not just about originality either, it is also a true business partner that provides marketing support to its customers.
Now leader on the French market, the brand has gone beyond the borders to become an important stakeholder in the whole world: Europe, the United States and Australia.
25 years after breaking the rules, Hairgum is now revisiting the barber universe by launching its brand new range: HAIRGUM Barber Shop.